Growing your yoga business in 2025 means tuning into digital marketing and content trends. Since not everyone has time or interest in staying up on the latest marketing trends that expected to shape the coming year, The Yoga Startup has compiled a list of trends that could be relevant for growing your yoga business.

Here are 9 marketing trends expected to shape the New Year, which could have a MAJOR impact on the growth trajectory of your yoga of your online or in real life yoga business:

9 Marketing Trends Yoga Business Owners Should Watch Out for in 2025

1. AI-Powered Marketing

If you thought this was a big year for AI, including ChatGPT for Yoga, just wait. We haven’t really seen anything yet! In 2025, AI-impacted marketing and AI-powered personalization will become increasingly important.

This includes hyper-personalized content and recommendations, which means that marketing campaigns will increasingly look like they are custom tailored to YOU.

What this means for your yoga business is that clients and customers will begin to expect highly targeted marketing that reflects their preferences, habits, browsing patterns, and behavior.

Think highly individualized customer experiences. As a yoga business owner, you’ll want to think about the personal aspect and impact of your marketing campaigns—and craft your marketing efforts to the individual.

Thankfully, AI resources will be able to help you streamline your marketing efforts and ace the customer experience.

2. Voice Search

Thanks to voice assistants like Alexa and Google Home, marketing in the year ahead means crafting marketing so that it is well optimized for voice search. Chatbots will be an increasingly bigger deal in marketing and customer experience.

You’ll want to make sure your content is great for conversation and effective for voice marketing.

3. Conscious Marketing

In the coming year, we will like see increasing customer demand and support for brands that demonstrate a commitment to social purpose. This might include brands that commit to environmental sustainability, such as B Corp Certification, but also brands that practice ethical and consciously aligned business practices.

As a yoga business owner, in the coming year, you’ll likely want to consider thinking about sustainability and purpose-driven marketing in your promotions and campaigns.

4. Influencer Collaborations

In the year ahead, we will likely see huge growth in collaborations and use of influencers in social media marketing and targeted marketing campaigns. And this won’t just be collaborations with big influencers, but brands will likely see micro-influencers who have niche followings.

For yoga business owners, aligning with influencers and brands could be a smart marketing strategy to drive business growth, brand awareness, and targeted, local business. And remember, even if you have a small following, you are still an influencer!

5. Video Content

Video content isn’t going anywhere next year. In fact, it’s likely that videos, reals, TikToks, shorts, lives, and live streaming will increasingly dominate the marketing scene. Videos create engagement and super charge impact. Videos should increasingly become an essential component to yoga teacher and yoga business owner marketing strategies.

6. Subscription Models

Next year, brace yourself to see more subscription models. The days of rich, digestible, accessible-to-all content are no longer. Well, less longer at least. Increasingly, businesses will likely be adopting subscription-based models for content and customer engagement. This means that yoga businesses should consider offer subscription services for online classes or exclusive content. We’ll likely also see more loyalty programs pop up as a way to retain customers and followers.

7. Virtual Reality (VR) and Augmented Reality (AR)

VR and AR are likely going to be increasingly integrated into marketing, aimed at giving customers the ultimate customer experience, such as with interactive product experiences. For ambitious yoga business owners, this could be a big deal and creative, cutting-edge way to land clients.

8. Keep it Short

In the coming year, marketing messages are likely to become increasingly shorter—after all, attention spans seem to be getting smaller too. Accordingly, marketing efforts should be short and sweet. Think quick. Short yoga videos. Short tutorials. Short reels.

9. Mailing Lists

Next year, email marketing and marketing lists will likely continue to be big biz. Think sales funnels. Witty marketing. Driving customers to your offerings and making sales. As a yoga business owner, think grow-grow-grow your sales list.

Conclusion

Yoga teachers should be ready to pay attention to these 9 Digital Marketing Trends for 2025. Next year can be YOUR year. Make it count with effective marketing!

Yoga Business Digital Marketing Trends To Watch Out for in 2025