11+ Yoga Business Must-Read Books

This booklist features a compilation of The Yoga Startup’s BEST 11+ Books for Starting a Yoga Business.

Discover helpful advice for building your business from the ground up, scaling your business, and improving your yoga teacher skills in the studio.

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The Yoga Business Book List:

1. ChatGPT for Yoga Teachers by Julie Tower-Pierce

This book teaches yoga teachers how to leverage AI ChatGPT Technology to plan, build, grow, and scale your yoga business. No technical experience required to reap tangible business benefits from this guide.

2. Yoga Business Mastery: Earn a Great Living Doing What You Love by Lucas Rockwood

This book by Lucas Rockwood is really a must. It is up-to-date and goes beyond the basics of running a yoga business. If you follow The Yoga Startup’s Founder, Jules on Instagram, you probably already know that she highly recommend’s Lucas’ book to yoga teachers.

3. The Art and Business of Teaching Yoga: The Yoga Professional’s Guide to a Fulfilling Career by Amy Ippoliti

This book by Amy Ippoliti offers the essentials, think nuts and bolts of the business of yoga teaching, for building a successful yoga career as a yoga teacher.

4. The Yoga Law Book: Legal Essentials For Yoga Professionals by Cory Scott Dankner Sterling

This book helps the yoga professional, yoga studio owner, and yoga entrepreneur understand the legal aspects and considerations surrounding running a yoga business.

5. The Yogi Entrepreneur: A Guide to Earning a Mindful Living Through Yoga by Darren Main

A ultimate entrepreneurial guide for starting and running your own yoga business. This book is for the new yoga teacher or the seasoned yoga instructor who wants to learn how to run a business, including marketing and branding.

6. Teaching Yoga Beyond the Poses: A Practical Workbook for Integrating Themes, Ideas, and Inspiration into Your Class by Sage Rountree and Alexandra Desiato

This book is great for yoga practitioners looking to build a yoga business. It will help you find your yoga voice, design yoga class themes, incorporate yoga philosophy, and teach effectively.

7. Wellpreneur: The Ultimate Guide for Wellness Entrepreneurs to Nail Your Niche and Find Clients Online by Amanda Cook

This guide speaks to health and wellness entrepreneurs, including yoga instructors, who are looking to finding out their niche and develop a client base.

8. So You Want to Open a Yoga Studio by Andrew Tanner and Jannis Bowersox

If you want to open a yoga studio or dream about owning your own yoga studio, this book offers helpful perspective, considerations, and advice to successfully launch your business.

9. The Professional Yoga Teacher’s Handbook: The Ultimate Guide for Current and Aspiring Instructors―Set Your Intention, Develop Your Voice, and Build Your Career by Sage Rountree

This book will help you figure out where to take your yoga after you’ve become a teacher. Do you want to find a job teaching at a yoga studio? Do you want to take your yoga career to the next level.

10. The Thriving Yoga Teacher: How To Create A Sustainable Career Doing What You Love by Michelle Linane and Mark Stephens

This book by offers real and actionable advice for the yoga teacher looking to build a career out of their love of yoga.

11. The Balance Between Hustle & Flow: Knowing When to Make Things Happen and When to Let Them Happen by Theo Prodromitis

This book will help you as a yoga entrepreneur discover and develop a growth mindset. The perspective and insights offered will help you thrive and succeed in your yoga business.

12. Secrets of the Six Figure Yoga Teacher: How to Make Real Money by Leading the Journey to Health and Enlightened Living by Cate Stillman

This book offers useful advice for creating offers that will attract yoga clients and accelerate your business revenue.